Sergei Urban

Sergei is not a scientist or teacher. But fatherhood made him one. TheDadLab started as an Instagram account about unique educational toys and then evolved into something much bigger. He listened to his followers and started showing them more kids activities and science experiments. He reads books and browses the web for inspiration but creates his own activities based on inspiration from his sons. When they ask for a new experiment, he just opens his kitchen cupboards and an idea adapted to his children’s interests comes in an instant. Originally from Latvia, Sergei now lives in London with his wife and two sons. He has master’s in economics (he really isn’t a scientist!). You can find his official web site at

Sergei is available for in-person and/or virtual events and visits. He is located in London, UK.